Maybe it’s a video. Perhaps it’s a meme.

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Page impressions
Clicks and reach
Demographic data
Each of these social media metrics can give you insight into what has shareable potential.


Regardless, social media analytics in Sprout can break down the performance of individual pieces of content and campaigns alike. From there, you can start to build future campaigns based on what’s worked in ig data the past.

3. Make sure your content is primed for sharing
This might seem like a no-brainer, but you have to make sure your content is optimized for quick and easy sharing.

For example, social campaigns shouldn’t be confined to your business’ main account. From blogs and newsletters to events in your network, consider how far you can spread your message.

Then, brainstorm the best social media channels for any promotion or piece of content. For example, image-based content is fair game for Facebook, Twitter or Instagram. Viral videos are prime for YouTube, TikTok and Instagram.

A Tweet by Shedd Aquarium showing a video of a penguin wandering through the Amazon exhibit of the aquarium. And a TikTok post featuring the same video.
It’s smart to make sharing as seamless as possible. You can make your audience have an easier time sharing your campaign by: