5. Prioritize an integrated tech stack

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Consistency doesn’t happen by chance. Showing up for your customers at the right time and place calls for a tech stack that can support backend data sharing and collaboration across teams. This automation is what makes the omnichannel vision a reality.

It’s unlikely that piloting a new strategy will come with the budget clearance to revamp your tech stack. That’s why it’s so important to keep the principles of the omnichannel approach top of mind when evaluating new platforms.

Integrations are far from one size fits all. It’s not uncommon for some to require connectors or additional resources for configuration and maintenance. It may seem simple at the start, but it creates opportunities for data flow deterioration in the long run.

To avoid this fate, prioritize tools gcash data that offer in-house support on pre-built integrations. That means they’re already programmed and tested, with minimal work required on the user’s end.

You probably won’t be involved in every purchasing decision that takes place at your company but if you evangelize this approach, others will champion the cause in your absence.

Put social at the center of your omnichannel strategy
You’ll find a world of potential waiting in sales and customer service when you look beyond your omnichannel marketing strategy. Unifying the three will help you own your market with a stronger, more cohesive brand experience.

Pulling it off may seem like quite the feat but with the right tech stack, it’s simply a matter of improving your processes over time. Sprout Social President Ryan Barretto has great tips on using tools to optimize customer relationships that will help you along the way.