IKEA’s cover is a stunning photo featuring their products and decor.

[shaownhasan]

Cover
Your cover is the perfect place to add graphics, product shots, an image of your office, seasonal imagery and other visuals that represent your company.

For example, Free People’s cover features seasonal clothing.

A screenshot of Free People's Pinterest account facebook data highlighting that their cover photo features models wearing seasonal, summer clothing.


A screenshot of Ikea's Pinterest account where their cover image includes their home products styled in a trendy-looking room.

And some brands, like Anthropologie and Nordstrom, keep it simple with tone-setting art or their full logo.

A screenshot of Anthropologie and Nordstrom's cover images on Pinterest, highlighting that Anthropologie uses a colorful image, while Nordstrom uses a larger version of their logo.
Write your bio
Your social media bios should be consistent across platforms. Most have a similar character limit (Pinterest’s is 160), making it easy to write one bio and use it across the board.

Hashtags aren’t essential for your Pinterest bio, but you should clearly and succinctly communicate your brand’s mission statement and offerings. And try to naturally include relevant keywords—more on keywords later.