What can social media analytics tools do?

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Track the performance of all your social networks and profiles in a single place.
Monitor the efficacy of social campaigns by tagging and reporting on them individually.
See which messages resonate most in your audience to guide your social publishing strategy.
Spy on the competition to see how their engagement and growth measures up to your own.
Track how quickly and efficiently you’re responding to messages that require a response.
See which of your team members are the most efficient and engaging business owner data and publishing content
Social media engagement tools
Engagement tools are the nucleus of your brand’s visibility, responsiveness and efficiency. With every instant, consistent interaction with your customers on social, you’re building loyalty.

Consider seeking out collaborative tools, like review management systems for customer comments, task management and tagging. The more organized your incoming customer messages are in the backend, the more seamless a user-experience you’re creating on the front-end.

Sprout Social Messages
What can social media engagement tools do?
Unify all of the messages from every network and profile in a single inbox.
Notify you when your profiles are seeing a sharp increase in mentions.
Assign messages to individuals on your team who are most apt to answer questions.
Show you the full social media history of someone reaching out to your handles.
Social media listening tools
Social media listening tools let you analyze and provide actionable responses to the insights you’ve collected through social monitoring, using more advanced features. Together, these tools help you meet higher standards for your customers and improve overall brand health