Improve customer service efficiency with the right tools

[shaownhasan]

You don’t have to choose between speed and quality. You can create ideal experiences for customers, agents and business leaders—you just need to invest in the right toolkit.

If you’re curious about how Sprout Social can elevate your support practices, now’s a great time to take the platform for a test drive. Sign up for a free trial today, and learn how Sprout can help your team raise the bar for amazon data your customers.

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LinkedIn has become a different kind of social space. What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike.

This content explosion isn’t imagined. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment.

We were curious too: why put the link in comments on LinkedIn? So we designed an experiment to find out. Keep reading to see what we did, our results and learnings to bolster your strategy.

Why put the link in comments in LinkedIn posts? (And does it matter?)
Comments vs. post? Does it make a difference for engagement? Impressions?