Measure Email Engagement and Improve Results

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Without video, you have to guess which product they are considering based on page views, clicks, or scrolls—all of which measure browsing behavior. But with video, you can clearly see what content they consume and, by extension, what products they use. This information gives your sales team a head start and allows them to personalize their outreach with more relevant questions and resources. Lead nurturing lead nurturing is a much simpler process than lead scoring and typically focuses on maintaining audience engagement within a single pipeline rather than tracking cross-platform touchpoints.

Bc brands with shorter sales cycles or lower prices use this approach because the buyer is often the only decision-maker. When they're ready to buy, they buy. They don’t need to have in-depth knowledge bosnia and herzegovina number data of your brand; they just need regular engagement to keep your product top of mind. Video play rate is the percentage of times a video is played, which is the best way to track the regular engagement required for lead nurturing. Given that such brands typically have more competition and market noise, they need to do more to stand out and increase clicks.

Static ads and written content are still very effective, and they may never be completely replaced. But anywhere a video is available, it can be tested to see if it increases clicks. That said, be aware of how autoplay best practices affect this. You need to compare blog clicks to video clicks, autoplay will negate the latter. Likewise, if you're testing a video email, you'll need to turn on autoplay, as your copy should prompt users to "Watch now." but since this will reduce your play rate by %, you need to compare your email click-through rates.