How to identify authentic influencers

[shaownhasan]

@GreenGirlLeah is an influencer whose content revolves around sustainability and environmentalism. Naturally, her content features brands with similar values, like in the example below, where she partnered with brand Brilliant Earth.

GreenGirlLeah Instagram post of a dining table spread that promotes her partnership with Brilliant Earth

There’s no shortage of social media influencers online, so how do you chinese student data find the best partnership for your brand? Our blog on how to find the right influencers is a great start to getting a shortlist of candidates, but you’ve also got to consider influencer authenticity.

Follow these tips to find the right influencer for your brand.

Conduct a content analysis
When it comes to influencer marketing and authenticity in content creation, the best way to find what your brand needs is to do a deep dive into the influencer’s content. This is a key step, so be sure not to rush it—you want to take time to watch or read posts in detail.

Look for consistency in the influencer’s message: Do they talk about their values in the same way across their posts? Also consider how genuine their content feels. Is the influencer enthusiastic in how they talk to their followers? Do they show passion and interest in the topics that matter to your brand?