Positive reviews, testimonials and customer success stories

[shaownhasan]

User-generated content (think: customer photos and videos)
Shout-outs from potential co-marketing partners (think: brands, influencers and creators)
Rather than dig for these opportunities, listening ensures that they all come to you.

Instagram post from user @bowiesmalls showing a golden lab sleeping in a knitted blanket from Bearaby, and a response from the brand expressing how adorable it is.
Source

Instagram social listening vs. social media monitoring
Quick side note! Let’s take a moment to break down what student data Instagram listening isn’t.

Listening is about more than @mentions, comments and #hashtags

Terms like “monitoring” and “listening” often get used interchangeably among marketers. They aren’t the same, though.

Social media monitoring is the act of tracking @mentions, comments and hashtags. Monitoring is a crucial aspect of listening, but it’s only part of the process.
Instagram social listening involves translating conversations and customer talking points into action.
Interactions matter, but so does context. Think about it. Someone tagging a fashion brand in their OOTD post versus calling out that brand’s products are apples and oranges.