Dictionary of the director

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Definitions that are desirable to know in order to understand the director.

Yandex Advertising Network (YAN) — partner sites that place Yandex.Direct advertising blocks. Ads are shown to users according to their interests and content.

Google Display Network (GDN) - partner sites that host canada mobile database Google AdWords ad units and display ads to the target audience.

CTA (Call To Action) — a call to action. CTA is used to encourage the visitor to perform the desired action: leave a request, follow a link, call.

CPA (Cost per Action) — payment for the user’s target action on the website.

Bid (bid, bids) – maximum price per click. Factors influencing the price per click: targeting, geography, CTR, competition.

Bidding (bidding, bidding system, bidding system) is a system in a PPC company that calculates the cost of payment per click.

Conversion rate, CR (convert, conversion) is an indicator of the quality of lead generation. For example, if out of 100 visits to the offer page there were 20 leads (applications), then the conversion is 20%.

CPC (Cost per Click) is the price that an advertiser pays to the contextual system for a click on an ad.

CPL (Cost per Lead) – payment for a specific lead specified by the advertiser. The term CPA is more often used to describe this action.

CPM (Cost per Mille or Cost per iMpression) – payment for 1000 ad impressions.

CPS (Cost per Sale) – payment for the sale of goods. As in the case of CPL, the designation CPA is more often used. CPS can be with a fixed price, when the publisher receives a fixed reward from the sale of goods and rev.share (%) – payment of a certain percentage from the order.

CTR (click-through rate) is the click-through rate of ads in %. To calculate CTR, you need to divide the number of clicks on your ad by the number of impressions.

The CTR can be used to assess the feasibility of advertising costs. In contextual advertising, the higher the CTR, the lower the CPC (cost per click on the ad) will be. A contextual ad or media banner with a high CTR will be shown more often on advertising platforms and occupy high positions in the advertising blocks of contextual systems.