The financial results of a company's activities depend on the effectiveness of marketing; without it, even high product quality and a wide range of manufactured goods mean little, since consumers simply will not notice the manufacturer.
Segmentation consists of dividing representatives of the conduit cn mobile number database target audience into categories in accordance with objective characteristics, which may include place of residence, income level, personal preferences, etc. The basis for such conclusions is consumer research.
Targeting, or goal setting, enables you to identify from the consumer population a group of greatest interest – those potential buyers who have a need for these goods and services and whose behavior can be influenced by advertising.
Positioning technology is aimed at creating a positive image of the company and its products, which are presented in terms of advantages compared to competitors' products.
Traditional marketing technologies in sales management are :
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