Is a product available in multiple colours? Then show this! It is important to show the clothing in the right way. Preferably use a model to show the clothing. Based on just one piece of clothing, it is difficult for consumers to determine what the product will look like when they wear it. Consumers need details. Make sure that consumers can zoom in on specific details of the products, because that is the moment that visitors decide. Also show multiple sides of the product, so that consumers get an impression of both the front and back of a product. Also use clothing combinations to inspire and motivate spontaneous decision-makers.
Avoid drop-out moments
Let people order without an account. Nowadays, it is common for netherlands telegram data users to have to create an account before they can place an order at a webshop. Not everyone is happy with this. As a result, it often happens that consumers decide to abandon their shopping cart at the last minute. You can possibly offer visitors the option to create an account after ordering. Do not ask unnecessary questions that are not directly necessary for processing and delivering the order. Any question where it is initially unclear what the data is used for will lead to additional dropouts.
According to Pires, it is essential that end users are involved in the purchasing process. Therefore, regularly ask for feedback from customers and use this input to improve your website.
It is clear: the consumer has discovered the convenience of online shopping, seeks his daily fashion inspiration on the web and frequently orients himself and buys his clothing via the internet. The online fashion industry has the task of responding to this with an attractive, inspiring and user-friendly webshop. However, the offline store should not be forgotten. In the future, clicks & bricks will only strengthen each other more. A good collaboration between online and offline is therefore becoming increasingly important. The second edition of eFashion certainly gave a good start to this!