Visibility: Blogging helps!
Publishing content increases online visibility. Research by HubSpot shows that organizations that blog receive approximately 55% more visitors than organizations that do not. In addition, blogging also has a positive effect on search engine rankings. Organizations with a blog receive approximately 97% more links than organizations without a weblog. This has an effect on visibility in search engine results.
Word-of-mouth plays a major role in the buying process. The internet offers customers the opportunity to share opinions and experiences about products and services. Interesting content is one of the main reasons why people follow brands on social media. ' TalkTrack Britain study ' shows that the average consumer talks about 10 brands online with others every day. Around 60% of users on Twitter and Facebook are inclined to recommend brands they follow. Content marketing can therefore increase the number of fans.
Reach: Post new content regularly!
Furthermore, the infographic shows that organizations that regularly post new articles mexico telegram data their blog get 400% more pages indexed in search engines and on average 97% more incoming links than other websites. The chance that these websites appear more often in the search results is higher. The higher in the results, the more chance that your site will be found by potential customers.