Another advantage, which I will illustrate below with a concrete example based on a recent experience, is the rapid dissemination of your story to a larger audience: 'your story' - a published or unpublished article, an internship report, a bachelor's thesis, a paper or research report with which you completed a course or a master's thesis with which you completed your education - that story can sometimes spread quickly and widely via a blog article.
Personal branding
Blogging, combined with other social media, can become the fuel for a powerful engine that propels your personal branding .
“Those who blog […] agree there are positive outcomes, such as networking and collaborating, finding new audiences and opportunities, disseminating research more widely, and building one's reputation.” Source: University Affairs
Blogging helps you build an (academic) public profile; from the perspective of a PhDkuwait telegram data student it was argued:
A benefit of blogging […] was the development of a public profile […]. This visibility tended to lead to more (and diverse) opportunities because of exposure to different audiences. Having a public 'face' meant being recognizable as an expert on a particular topic, […] “this is important […], given that most of us lack established publishing records.” Source: University Affairs
carlineIn the past months I had the pleasure of supervising Carlijn with her thesis for the Communication and Information Sciences (CIW) program, specialization: Communication and Influence (Faculty of Arts, Radboud University Nijmegen). It was the usual supervision: helping to determine the subject of the research, editing the research proposal, the method and data collection and the statistical analyses, results and conclusions.
I wrote this article in early June 2012; in the meantime Carlijn has had the last conversation about her thesis (apart from the final conversation and the assessment on June 21). The title and subtitle of her master thesis are: