Amazon Launches AI Tool COSMO: What's the Direction for Amazon Sellers in the Age of AI?

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1. What is Amazon COSMO algorithm?
2. Will Amazon's A9 Algorithm Become a Thing of the Past?
3. What changes did the COSMO algorithm bring to Amazon's internal site?
4. How should merchants adjust their operational direction with the launch of the COSMO algorithm?
Amazon algorithm changes and updates are closely tied to every Amazon seller, as these changes can change the way products are displayed, impact search rankings, and ultimately impact sales results. The recent announcement of Amazon’s new COSMO algorithm has caught the attention of Amazon sellers.
The introduction of the new algorithm indicates that Amazon’s traffic distribution mechanism may be undergoing significant changes. Will existing seller product ranking advantages continue to ivory coast number data exist, and how will the built-in search ranking logic change? Is the new algorithm a disruptive change from the original A9 algorithm or an improvement, and how should Amazon sellers think about their future operational direction?

1. What is Amazon COSMO algorithm?
Amazon's COSMO (Customer-Oriented Search & Match Optimization) algorithm is a new AI algorithm developed based on Big Language Models (LLM). Its essence is to analyze user behavior data to identify users' potential purchase intentions and build a customer-centric knowledge graph.
Compared with the previously used A9 algorithm, the COSMO algorithm pays more attention to individual user needs and the shopping experience. While the A9 algorithm mainly determined the ranking of search results based on matching keywords, sales, and reviews, the COSMO algorithm uses big data and AI technology to dive deeper into the common sense behind user behavior, creating a comprehensive and accurate industry knowledge graph.