User profiling
The world of online advertising is at a historic turning point: starting in 2024, barring a new extension, Google Chrome will no longer support third-party cookies .
Better protection of user privacy, less data and tracking and profiling information for advertisers: the Mountain View giant has taken the path already taken by Safari, Mozilla and Microsoft, which have long chosen to prevent jiangsu mobile number database unique identification of their users.
The news has been making the rounds on the internet since 2021, between official communications and extended deadlines, and although the reasons for this continuous postponement of the deadline are not officially known, the apocalypse of third-party cookies is already written.
The proverbial “ Cookiegeddon ,” as many have dubbed it, is only postponed: some of online advertising as we know it is doomed to fade away forever.