The word just came up: social . The power of Facebook ads lies in the fact that Facebook knows a lot about you as a person. Your age, gender, place of residence, your interests and possibly also your education, employer, relationship status etc. And what is even more important, they also know who your friends are and what they like.
The mantra of Facebook – and of the whole concept of word-of-mouth marketing – cambodia telegram data is not for nothing ' the best recommendation is one that comes from a friend' . You are more likely to accept a recommendation if it comes from a friend. Facebook makes clever use of this by adding social context to its advertisements. In other words: the name of your friend(s) or girlfriend(s).
This makes advertising on Facebook particularly powerful and one of the most effective forms of online advertising. Provided it is used properly, of course. Google has also seen the power of this and is trying to add the power of social to the search results with the introduction of Google+ and the +1 button . Social search, in other words. Incidentally, this does not mean that social advertising is better than search and vice versa. Search advertising works better for lead generation and conversion. Social advertising works better for brand awareness and activation. You achieve the optimal result if you use both in a good way.