Among the various e-commerce trends identified as a driver of e-commerce growth in the Casaleggio Associati report, we have chosen to focus more on the use of artificial intelligence and big data .
As has already happened in many other sectors, the use of artificial intelligence algorithms to support data-driven business strategies and models is also having a positive impact in the world of e-commerce and is affecting the various stakeholders at 360°, from logistics and supply chain management to communication activities and marketing campaigns.
But let's take a closer look at this phenomenon.
The data disclosed in the report shows how companies (part of the surveyed sample) that saudi arabia mobile database have already chosen to adopt AI-powered solutions have done so to support activities such as Content creation (think using Chat GPT), Data analysis , automation of advertising campaigns and customer service services . Only 10% say they are using AI-powered solutions to personalize the customer journey .
Strategies and activities related to the use of models and solutions based on big data and artificial intelligence in the coming years will certainly have a considerable impact not only on consumer behavior but on everything that brands and brands can put in place to improve and enhance the shopping experience.
In this regard, an important figure comes from the foreign market where, according to what was announced in the Coresight Research report, " Immersive Experiences in Retail: Driving Sales Through Enhanced Shopper Engagement ", By 2023, more than 71% of brands have chosen to use AI to personalize the online and in-store shopping experience.