What are long tail keywords?

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This post is a translation of the material “ What are long-tail keywords? “, originally published on the Yoast blog. Translation and publication authorized by the company.

“If you want your posts to rank well, you new zealand cell phone number list should write about long-tail keywords.” You’ve probably seen this common SEO advice before. But what do we mean by long-tail keywords? And why should you write about them?

Here, we'll explain what long-tail keywords are and how they can help you rank, including examples!


In SEO, we distinguish between head keywords and long-tail keywords. A long-tail keyword is more specific than a head keyword and most often, though not necessarily, consists of more words.

A main keyword is a general term that many people write about. A long-tail keyword is a more specific topic or subtopic of the main term . Generally, fewer people create content about this topic.