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Out new formats. Their goal is in particular to speak to zalo database a wider audience and combat misinformation, recalls a report from the Reuters Institute . By Victor Lepoutre, Innovation Department How do the media cover news on TikTok? This is the question that the Reuters Institute tried to answer in its Digital News Report 2022, published on December 8. Today, nearly half of the media (49%) regularly publish on this application launched by the Chinese company ByteDance in 2018.
However, a majority of them are still novices, having joined TikTok in the last 12 months. For their part, TikTok users are always more numerous. Boosted by the Covid crisis and successive lockdowns, the platform reached more than a billion monthly active users in September 2021 according to its own figures. This is 45% more than the previous year. Young people from GenZ are the biggest fans of this social network born with the aim of promoting entertaining videos, created by its users. According to the Reuters Institute report, 40% of 18-24 year olds use the application regularly… and today 15% of them connect to TikTok in order to get information .
To meet this need, journalists from newsrooms around the world are trying
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