This series of emails:
Welcomes followers by telling them netherlands phone number list who you are, what you believe in, and what you can do for them.
Tell them exactly what to expect from being on your email list.
Tells about your other channels (Facebook, Instagram, Vkontakte, etc.).
Emails sent during the conversion stage and the excitement stage follow the same strategy:
Make a subscriber convert into a customer
This can be done by offering the product at the lowest cost or a trial period.
At Digital Expert, we do just that. We send 3-10 emails over 3-15 days.
Important note: These emails only contain 1 call to action and no more than 3 identical links per email. This ensures that the messages are delivered to our subscribers and ensures that ISPs (like Gmail, etc.) do not mark us as spam.
Once a subscriber converts into a customer, we want them to upgrade from our low-cost product to our higher-cost product. This is the “Transition” stage, and our emails will be aimed at increasing the value of that customer. We do this through our “Transition” or “Activation” email series.
This is when we bridge the gap between what someone already knows about our product line and what they will get from the next step. We send 3-5 emails over 3-7 days and make sure to mention the fact that they have purchased the product or have tried it.
And once we've shown a customer the value of purchasing one of our higher-tier products, we want them to start evangelizing about how well that product works for them. We're fortunate to have products that double our customers' business, easily moving them through the "defensive stage" and into the "Consumer Decision Journey."