A solid content strategy supports people on both sides of your product: those who haven’t yet identified their core pain points, and those who are already using your product to overcome those pain points. Your content reinforces the solution you offer and makes your customers more qualified users of your product.
3. What makes you unique?
Your competitors likely have the same peru phone number list product as you, which means your potential customers need to know what makes your product better – or at least different. That's where content comes in.
To prove why you are worth buying from, you need to prove why you are worth listening to.
4.
What forms will your content take? Infographics? Videos? Blog posts? Once you’ve identified the topics you want to take a stand on, you need to determine what formats to budget for so you can best express that stand.
5. What channels will you publish on?
Just as you can create content in a variety of formats, you will have a variety of channels to publish to. Channels can include homegrown properties, such as your website and blog; and social media, such as Facebook and Twitter. We will talk more about social media content creation strategy in the step-by-step guide that will be published later in this article.
6. How will you manage content creation and publishing?
Figuring out how you will create and publish all of your content can be a daunting task. Content strategy involves knowing who creates what, where it is published, and when it is published.
Modern content strategies prevent clutter by managing content thematically. By planning your content editing calendar by topic, you can easily visualize your company’s message and establish yourself as an authority in your market over time.