Average Position
All search results have a numerical value that indicates their position on Google's search engine results page (SERP). The position of each item is calculated regularly.
The resulting number gives everyone an initial indication of the visibility of their own content on the Internet: the smaller the number, the higher it appears in the search results.
It is important to note that this number may differ from the results you would personally receive for a particular topic, as the results of any search are always influenced by location, status, previous search history or certain device types.
The average position from Google Search Console, on the lawyer database other hand, includes all results, regardless of the device or demographic data.
Total number of impressions
Every time your content appears in a user's search results, Google counts an impression .
Note that an impression is counted even if the searcher does not scroll to the URL.
However, impressions give you a sense of how visible your content is in general, even if it doesn't yet appear on the first page of Google.
Your company can then decide more competently whether it is worth linking the article even more deeply with existing content or, if necessary, optimizing a separate page for a specific keyword.
The average click-through rate indicates how many people on average clicked on your content on the Google search results page.