If your campaign requires precise geographical

hasinam2206 · Post by **hasinam2206** » Tue Feb 11, 2025 5:33 am

Not generating external links: it is necessary for the site and its publications to have quality organic backlinks to increase the authority of said website and allow search engines to raise its ranking.
Common SEM Mistakes
Regarding SEM, I spoke with Marina Do Pico, our Mid-Senior PPC Analyst, and she shared with me these common mistakes and what to do to solve them:

Not creating a list of negative keywords: this austria mobile database mistake can lead you to pay for irrelevant clicks and waste your budget. I recommend creating a list of negative keywords from the beginning of the campaigns and then expanding it constantly as we regularly review search terms.

Not reviewing Google’s default settings: when creating a campaign, Google selects several default options that may not be the most suitable for your goals. targeting, select the “Presence” targeting option to show your ads only to users physically located in the selected location.
Using smart bids without enough data: if your account is new and lacks historical data, the “learning” process of smart bids may be less accurate. I recommend having a minimum of 30 conversions in a campaign before considering the use of smart bids to allow the algorithm to have enough information to effectively optimize your campaigns.
Ignoring the relevance of ad text: this text is crucial to attract users’ attention and generate clicks. Not paying attention to the relevance of the ad text with respect to the keywords and the landing page can negatively affect the campaign’s performance. It is recommended to create ads that are consistent with the keywords and offer a clear and convincing value proposition.

Not conducting regular A/B tests: these tests allow you to compare different elements of your ads, such as text, headlines, images, or calls to action, to determine which ones generate better results. It is important to conduct them continuously to identify and apply best practices and improve the performance of your campaigns over time.