Common mistakes when creating landing pages and how to avoid them
These days, it's not just human to err. We have a second client who asked us to optimize a promotional landing page that an AI had put together for him. Overall, it was more than fine, as is often the case with AI products. Still, there were three issues that had been overlooked.
The most visible flaw in the AI-created hungary mobile database landing page was its content . Why? Because it was so artificial that it was a bit confusing . And it didn't encourage anyone to follow through on the call to action. The length of the text was perfect, though : the sentences didn't exceed 20 words and the total didn't take up more than 150 characters.
How to fix this error? The first option would be to find an honest reader who doesn't already know your proposal. The second option is to try different alternatives (if possible, with A/B tests) until you find the one that satisfies you. The third (and the lucky one) is to hire a team of professionals to take care of your Landing Page.
Lack of usability testing
A website (of any kind) should not be declared finished without first having conducted usability testing . At least, if you want to prioritize customer experience (certainly, if they have a bad experience, why would they want to convert?)
These types of tests are carried out by UX evaluators . They serve to ensure that navigation is fluid and that the page does not present banner blindness , readability or scrolling problems , among others.
Messages that are confusing or too long
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