However, in order not to focus only on the negatives

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As you can see, the consequences are serious and affect very important areas of the company's operations.

, let's see what happens when we ensure good coordination between sales and marketing.

Here I will again refer to the Hubspot study, in which marketers indicated, among others, the following benefits resulting from the cooperation of both departments:

revenue growth,
better customer experience,
higher quality leads.
You can find other benefits in the chart below.

benefits of good marketing and sales coordination uae telegram data – marketing and sales

Source: Hubspot, 2023

Putting all these effects and benefits together, we can conclude that marketing and sales cooperation is the basis for the healthy, efficient functioning of a company.

In other words, it is a guarantee of brand stability and a foundation for its development, and at the same time something that your brand should strive for. The question is, how to achieve it?