What is prospecting in sales and business?

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Mariusz Lodyga
Marketing Strategist
8 min
Acquiring new customers is a key element of business success, but in today's competitive world it can be a challenge.

A well-designed and executed prospecting process is an essential tool for any professional who wants to systematically increase their customer base. If you are an entrepreneur, sales or marketing specialist, then you will certainly be interested in the prospecting methodology.

In this article, I will explain what prospecting is, what its basic principles are, and what types of prospecting there are. I will also discuss the most important techniques and proven practices that will help you optimize your customer acquisition process.

Who is prospect?
From a company's perspective, a prospect is any person, spain telegram data institution or business organization interested or potentially interested in our company's offer, who in the long run may become its loyal customer .

In order to identify who qualifies to be a future client of our company, a so-called prospecting process is used.