What is the main goal of advertising spending in 2023?

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If you want to effectively persuade your audience to purchase your brand's products and services, it is certainly worth allocating part of your budget to this format.

Another important thing that marketers often forget, which is why I think it is worth mentioning, is that a good budget should include activities in both online and offline channels.

No matter how limited your marketing budget is, to maximize the singapore telegram data effectiveness of your marketing campaigns, you should consider the need to combine promotional activities in the digital world with traditional marketing (e.g. TV advertising).

Only then can we talk about a well-spent marketing budget.

In the aforementioned Nielsen study, marketers most often indicated “customer acquisition” as the main goal of investing in marketing in 2023. The next places on the list were occupied by: “building brand awareness” and “increasing customer retention.”

marketing goals for 2023 - marketing expenses

Source: Nielsen, 2023

The focus on customer acquisition will most likely be visible in brands' efforts to acquire more leads and then quickly convert them into customers of the company.