Is it really that difficult for marketing and sales to get along?

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At the same time, this saying perfectly reflects the relationship that exists between the marketing and sales departments in many companies.

The constant race to demonstrate their priority, different visions for the company's future, or different beliefs about the factors that determine the company's success mean that these two camps often fight a fierce battle.

But does it really have to be that way? Do marketing and sales have to be natural enemies by nature? Is there a chance for them to work together in harmony?

Before I answer these questions, let's first consider whether poland telegram data the problem is actually as big as it is made out to be.




So that you don't accuse me of basing my thoughts solely on my own thoughts when I talk about the tensions between marketing and sales departments, I will use data from a study conducted by the Hubspot brand.

The aim of the study was to answer the question of what is currently the biggest challenge for marketers.

From the obtained data we learn, among other things, that the coordination of sales and marketing activities is among the three greatest challenges for the modern marketer.