Is marketing outsourcing a popular practice among companies?

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When we look at the data, it turns out that the vast majority of marketers declare that marketing outsourcing is active in their companies. What's more, many of them outsource a large part of their activities, including, for example, all digital marketing or conducting specific promotional activities.

This is confirmed by research conducted by Semrush, among others. laos telegram data As you can see in the chart, 41.4% of brands declare that they use a hybrid approach, in which they outsource some of their marketing activities to their "external marketing department" and implement some using their own "internal marketing department".

At the same time, as we read in the Semrush report, as many as 52.5% of brands declare that they generally outsource their marketing.