Remember the screenshot above? Since we’re an SEO tool, it makes sense for us (Ahrefs) to rank for a keyword like “ SEO tutorial .” This way, we can naturally place our product as a solution in our content.
I would be very surprised if we could win clients if we ranked for a term like “wooden sculpture”.
So: how do we know which topics and phrases to create content around?
We do keyword research .
Although this isn’t the sexiest part of content creation, it is the most crucial step.
Before we do anything else, we need to figure out which information keywords and questions will interest our target customers. This step will lead all content construction forward.
For us, it is keywords such as " what is SEO ", " how to get backlinks ", etc. So how do we create content for these keywords?
Now it’s time to find out the keywords you need.
Start by thinking about keywords that are relevant to your niche.
Enter the keyword in Ahrefs’ Keywords Explorer and click greece telegram data on Questions or Phrase Match (you can also use a free tool like Answer the Public ).
keywords explorer pound cake
You will get tons of keyword ideas.
Expert Tip
If you’re creating videos, you can also use Keyword Explorer for YouTube research: just set the search engine to “ YouTube ” before generating results .
youtube keywords explorer
Another way to get a list of keyword ideas is to see what keywords your competitors are using.
Go to Ahrefs’ Site Explorer > enter your competitor’s URL > go to the Top Pages report
(Ahrefs’ Site Explorer > plug in your competitor’s URL > go to Top Pages report)