Inbound Marketing: 6 Tips for Sales and Marketing to Work Together

[Dimaeiya333]

Sales and Marketing departments should always collaborate together on a digital strategy. It is essential that their efforts are coordinated to achieve excellent results in two directions: total user satisfaction and profit generation. These 6 tips are a good start to achieving these common goals.

1. Constant communication throughout the process
There is no other way: both departments must know that, although their characteristics vary substantially from one another, the final objectives will always be the same: strengthening the brand's presence in existing media, generating customers and achieving financial success.

Therefore, the techniques to be applied must be precise, such as:

– Constant meetings: Both departments should meet periodically to review common goals, exchange ideas, propose changes and report results. This will also prevent duplication of efforts in any aspect.

– Documentation of the work of each department: The reports will not only serve to know figures, but also to have at hand all kinds of graphic material that helps to understand what each team is doing in the Digital Marketing plan .

Inbound marketing tips

2. Creation of Buyer Personas
Developing ideal consumer models will serve two very important purposes:

They will help you understand the pain points of each audience segment for the creation of content and the development of processes aimed at attracting that audience, while also obeying the rules of Inbound M pakistan mobile database arketing.

They allow similar responses to be offered to the needs of the public, regardless of the channel in question. This process is necessary to standardize objectives and achieve much more efficient comprehensive work.


3. Set quantifiable goals, without exception
Regardless of the communication between both departments, establishing objectives that can be measured in time and in concrete results will help to delimit responsibilities. It will also avoid any type of confusion in relation to the strategy to be developed. Among other examples of interrelated goals of both teams, we have the following:

– Lead generation and nurturing: The Marketing department must meet a certain number of prospects within the next three months. In addition, the nurturing and filtering work for each of the stages must be carefully supervised.

– Offer and discount strategy for those prospects: Once Marketing has fulfilled its part of the deal, it is now up to Sales to satisfy and retain the leads that have become customers through an offer plan for the first purchases, which will be perfectly measurable for the following half-year period.

– “30%” increase in eCommerce traffic over the next “12 weeks”: This is another typical objective of the Marketing team, which must also supervise the analysis of the process, to understand the type of public that enters the platform and its particular response to the content.

– Attention to new clients through different means: Therefore, Sales must resolve the doubts and needs of new clients generated in the previous point. At the end of the period, your report will reflect exact figures to analyze such results.