Content marketing helps drive other marketing channels

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3.
Without content, many current marketing channels cannot fully realize their value.

For example, take a look at any brand’s social media page. You’ll see that the majority of the content they share is blog posts and video content.

beardbrand twitter

The same is true for email marketing. Most emails are primarily for sharing new content. For example, blog posts and videos.

brain food newsletter

Paid advertising is another channel driven by content, especially on sites like Facebook, where the most popular ad formats are videos or blog posts.

baseblocks fb ads

And don’t forget about word of mouth, arguably the most powerful marketing channel of all. If people are exposed to your content through other marketing channels, they will often share it with their friends and colleagues.

You can see how many shares and reposts some of Beardbrand ’s articles got:

2 top content beardbrand

If we assume that each of these sharing users only has denmark telegram data ten followers on social media, that would still be thousands of new users being exposed to their brand.

4. Content Marketing Helps Educate Potential Customers
Tim , our Chief Marketing Officer, once told me:

My theory is that people don’t sign up for a tool first and then learn how to use it. People learn how to use a tool first and then they sign up because they know how to use your tool.

Soulo Team
Soulo Team, Chief Marketing Officer
It's even more obvious here than we do in our blog and YouTube channel .

Most of our content is about how to solve SEO and marketing problems with our tools . In fact, our homepage advises users not to sign up without first understanding how to use our tools:

ahrefs homepage tim quote

So when people move forward and order our products , they already know how to use Ahrefs from our content .