What’s unique about Google Trends is its ability to recommend related keywords that are currently gaining popularity .
The power of this feature is that it allows you to identify better, more relevant keywords based on your core search terms.
When you type a search term into the home page, the site returns a list of keywords that it thinks are closely related to your search.
Google Trends will show you these keywords in order of popularity and even give you the exact percentage increase in search volume for each keyword.
Sometimes it replaces the search volume percentage with the word “breakout.”
This represents a keyword increase of over 5,000%.
In my experience, these trends are some of the most belgium mobile database important because they haven’t become competitive yet – meaning you can rank 1 on Google’s search page for a keyword before it becomes mainstream.
The only downside to building a strategy around “breakout” keywords is that they can sometimes become a fad rather than a true trend.
Unlike evergreen content, the content you build around these popular search terms may eventually become outdated.
3. Discover related topics
In addition to using Google Trends to discover related search terms, you can also use it to discover related topics for future content.
In the table to the left of Related Queries, there is another table called Related Topics.