Optimize Your Local SEO Strategy
Optimize Your Video SEO Strategy
Using Cyclical Trends for Brand Positioning
Google Trends can be used for everything from technical forecasts to SEO optimization. How you use Google Trends depends on what you want to gain from it.
That is, business owners can gain insight into in-demand products and services in different countries or the United States.
Social media managers can track the success or popularity of athletes, performers, and other influencers.
Advertisers can save time and money by getting hard data chile mobile database on what’s working and what’s not working across the marketing tech stack or other media.
For example, here’s a screenshot of Google searches for “Taylor Swift” from December 29, 2019. You’ll notice a spike in late July 2020 when she released her “Folklore” album.
Taylor Swift Google Trends data
You can sort the data by category, type, region, or time period. As you become more familiar with Google Trends, you can take advantage of hot topics, trend forecasts, and find related queries to optimize your local and video SEO.
For example, using the platform to analyze search volume over time can help you identify seasonal peaks for topics within your industry. Knowing this can help you plan a campaign calendar to promote content around that topic during peak seasons. Below, we’ll look at how to use Google Trends for SEO, specifically keyword research.