Google’s nopippet tag can effectively remove you from ranking in a featured snippet.
In this test, we estimated a 12% drop in traffic after opting out of the featured snippet.
After the test, we were unable to get back some of the featured snippets we had previously ranked for.
Winning the featured snippet is still a smart strategy for the vast majority of sites.
Why Site Speed Still Matters
Success in organic search depends on content, specifically, producing thailand mobile database effective content that ranks competitively. Google's algorithm updates focus on promoting rich content and links, and penalizing bland and unethical content on the web.
But as SEO professionals prioritize content recommendations, keyword research, and link acquisition strategies more direct factors in gaining rankings, they may be devaluing technical SEO, including site speed.
But no content or funnel plan can work without infrastructure — a smoothly functioning website — which is the foundation of digital marketing success.
There’s no denying that content marketing is effective in getting a website to rank in search engines, and you can even keep a slow website ranking consistently, but a lack of attention to infrastructure will eventually come back to haunt you when it comes to conversion rates.