Instead, focus on solving bottlenecks. First, outline each step of your funnel. Then use Analytics to measure conversion rates at each step. Finally, focus on the worst performing steps first. These are the steps where people "fall off" from your funnel... and have the highest upside.
Micro-promises let visitors "date" you before marriage.
In the world of conversion rate optimization, micro-promises can be used in two ways:
First, you can include micro-commitments at the top of your sales funnel. For example, instead of asking people to commit to an expensive annual plan, you can offer a free trial or a monthly membership.
Second, you can emphasize smaller promises in your sales copy. For example, a call to action like “view a sample” doesn’t sound as promising as “get a free quote”…even though they’re essentially the same thing.
CrazyEgg does a great job with this technology. Instead of asking you to sign up, they just let you take their software for a spin:
crazy
Direct rebuttal of objections
Don’t be afraid to surface your customer’s objections morocco mobile database on your landing page… and counter them directly.
Common objections include:
Why should I believe you?
What if it doesn't work for me?
It's not worth the money.
How does this compare to...?
Here's an example of this technique in action:
Customer objection
Providing people with more information
A squeeze page doesn’t need a ton of information. A brief description of your free ebook usually does the trick.