There are two versions of the dashboard: As shown below, it is designed for companies that primarily use annual contracts focused on ARR.
saas-metrics ARR-booking-metrics SaaS-Metrics-funnel-metrics SaaS-Metrics-unit-economics
HubSpot:
At HubSpot, we’re obsessed with these metrics — and watch cameroon mobile database many of them every day. Every night, we send out a “waterfall” chart that tracks our progress versus our typical progress based on the number of business days remaining in the month. Here’s an example of what we do to ensure we’re on track to hit our net MRR goals.
net-mrr
By looking at this daily, we can take immediate action if we are tracking for a bad month or quarter. Things like service promotions for churned MRR or sales contests and promotions for new and expansion MRR are adjustments we make in a given month to hit our goals. In this model, we combine expansion and churn MRR into one churn MRR line.
Revenue Churn vs Customer Churn - Why Are They Different?
You might be wondering why you need to track both customer churn and revenue churn. Imagine a scenario where we have 50 small accounts paying us $100 per month and 50 large accounts paying us $1,000 per month.