But in the new age of smartphones, we can go a step further: On iOS and Android, they already have their phone connected to Exchange, and those contacts will be sitting on their phone. So all that's needed is to ask them to install LinkedIn on their smartphone and connect it to their contacts. That's pretty low friction and eliminates that worry entirely.
A different example
As another example, TribeHR, a SaaS HR application, first switzerland mobile database required their trial users to import their own data into the system. This turned out to be a high-friction step. They solved this by providing a set of sample data that trial users could use to see how things worked before importing their own data.
If there’s no way to eliminate friction or solve the problem entirely, we need to look at the other side of the equation: what is the user’s motivation, or what is it that gets them to complete this step regardless of the friction or problem. If there’s a big prize for them when they complete this step, they’ll be motivated enough. Think of yourself as a behavioral economist, studying how human behavior is influenced by incentives. Ask yourself, is the Wow! moment powerful and exciting enough to get them to complete the work you’re asking them to do. HubSpot CEO Brian Halligan has a great way to ask this question: “Is your Wow! moment to work ratio high enough?