When using AMP, CSS and other design elements are limited. This means that a generic form of your page will be shown instead of the complete design.
You don't have full control over the ads or pop-ups that appear on your page.
It is Google that stores AMP pages. The link to a sample AMP page is
s:oogleomampsheweeko.uk94404dan-brown-s-books-ranked-best-to-worst%3famp This means that all backlinks
pointing to your content , and the associated link juice will be transferred to Google’s domain instead of yours.
According to Google , AMP analytics currently has more malaysia mobile database limited functionality than standard analytics.
Therefore, you should decide on AMP implementation based on the nature of your business and the number of mobile visits you get.
PWA
The line between a website and an app is disappearing, with Progressive Web Apps PWAs emerging as a fringe technology. For those who don’t know, a Progressive Web App is a cross between a website and an app. It acts like both a website and an app. PWAs work on all browsers and all devices.
Some advantages of PWA are:
PWA does not require any approval from any App Store to be published. It can be downloaded directly from the browser.
Features like offline working without any network and push notifications make them beautiful and popular.
A hybrid of PWA and AMP, called PWAMP , is also gaining momentum and could easily be the ultimate solution to fixing slow websites and improving mobile user experience.