How does the presence of backlinks affect the promotion of a site in Yandex

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The volume and quality of the link mass is one of the factors that search engines take into account when ranking any web resource. If a site is linked to by a large number of other authoritative sources, this is perceived as confirmation of the value of the content posted there for potential visitors. Accordingly, in the search results for a certain keyword, this site will appear in the highest positions.

How does the presence of backlinks affect the promotion of a site in Yandex

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SEO specialists quickly realized how useful exchanging and purchasing links can be for website promotion in Yandex. For a long time, this tool was used completely uncontrollably, but now there are certain algorithms that allow robots to recognize inorganic links.

In addition, in recent years, the promotion ameriplan email leads strategy itself has changed radically. The emergence of social networks, voice search and new ranking algorithms has pushed the described factor into the background: now there is no point in focusing all efforts on ensuring the necessary volume of link mass.

It cannot be said that links have completely lost their importance. If they are really high-quality, this will be your advantage over competitors. But even more useful now are the so-called linkless mentions, when the brand name appears in articles, on forums or even in comments. Yandex records mentions of this kind, if they are appropriate, and thus increases the site's rating.

How are backlinks created and function, and how can they be used effectively to promote a brand?

Previously, Google used the PageRank algorithm to determine the level of trust in a particular page. It is appropriate to use the word "trust" rather than "rating" because the overall rating is made up of a combination of many factors. However, something changed and a couple of years ago PageRank disappeared from the search engine toolbar.

How do search engines evaluate linkless mentions if they don’t contain links as such? In theory, everything is simple: when a user enters a query containing your brand name and selects one of the suggested results, robots establish a connection between the brand and the resource where it was mentioned. In this way, the system gradually learns and begins to better understand the context of the use of names.

It may seem that targeted promotion of a site in Yandex through non-linked mentions is impossible, since they are created by other people. But when working with backlinks, you did not just wait for them to appear, but tried to stimulate it, right? The situation is about the same here.