Deliver expert content through real knowledge

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In our B2B niche , content is the keystone to move our prospects through the purchasing journey and transform our website into a profit center. SEO-optimized blog posts, landing pages, lead magnets (…): there’s no shortage of work.

However, we have to face the facts: the content we have outsourced to freelancers and agencies is seriously lacking in substance. The effectiveness in generating qualified leads on our website and converting visitors into quality leads is not there.

Our business theme and the nature of our activity are indeed quite difficult and long to assimilate, and therefore to popularize. Furthermore, purchasing is quite involving in our sector…

Given this observation, I would like to draw your attention to tunisia telegram number database the fact that integrating an internal editorial team is the best decision to make in the long term.

To convince you once and for all, here are 20 arguments that highlight the results we can obtain by implementing a content factory worthy of the name in our team.

The team encounters a recurring time-consuming problem when we call on service providers.

We waste a lot of time training each new worker to understand:

our business expertise,
the concerns of our prospects,
the advantages of our solutions,
our commercial offers,
our market,
our challenges.
Overall, these elements are not fully understood or transcribed.