Collectors carefully select the content, sort it and archive it and think carefully about what they share and with whom. Often they do not want public attention for this, but rather distribute their tips and links in their personal circle. However, for them this is also a high-quality service for which they expect thanks and recognition.
The right content for very specific needs
If you manage to appeal to different types of sharers with your content and cater to their needs, you have a very good chance of achieving a wide reach and distribution of your content. If you know which types of sharers you are appealing to, with what and in what way, you can present your content in such a way that it meets different needs and encourages them to share.
It goes without saying that you should not please everyone equally and should not focus solely on the needs of others. Everything you publish and communicate should fit in with your personal style or the communication within the company.
Need 1: Provide valuable content to other people
Present your knowledge in such a way that your recipients bc data immediately get the feeling that they are getting something high-quality and exclusive. This includes the right design environment as well as careful production. Anyone who forwards high-quality content to other people wants to be sure that the quality meets their own standards. They are, so to speak, building their good reputation on it and cannot stand it when their network tells them that the supposedly valuable link is a dud. They will not forgive you so quickly for mistakes and slip-ups. In this respect, it is a special task for you to gain the trust of your readers.
Types of sharers that you can reach particularly well with such content:
With this quality standard, you especially motivate helpers , experts and collectors to spread your content.
Need 2: Entertaining others
If it were just about entertainment, funny cat videos would be enough. But distribution is not an end in itself, especially if it does not contribute to communication goals. The art of a sophisticated content strategy is to package high-quality content in an entertaining way. This is how texts are read with the greatest enthusiasm, videos receive the most hits, and your knowledge is spread best. If there are two almost identical offers, the one that offers more entertainment often wins - without becoming excessive or less informative. The middle ground between too much and too little entertainment is often a fine line.