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The more people the better, right? Pages with a large number of backlinks or referring domains usually rank higher than their competitors. However, this is not always the case. Google’s guidelines state that links should be organic – which means you have to be careful when acquiring them. The Perfect Backlink Profile There are a few things to consider when building links. Position your industry carefully Try to target sites that have the same audience and ultimately provide value to both parties. For example, if you run an online vitamin store and start linking to local mechanics, Google may flag those links as spam.


What is domain name authority? This is a ios database score between 1 and 100 that indicates how well your site ranks on Google. Trust Flow and Citation Flow These two metrics, developed by Majestic SEO, give users a deeper understanding of the quality of a domain. Trust Flow, again a score between 1-100, takes into account the trustworthiness of the backlink profile linking to your website. Citation Flow – Another trademark of Majestic for viewing the link equity of a domain. Simply put: how many links does a domain name have. Monthly Traffic Another good indicator of link quality is its domain traffic.


Websites with higher traffic will naturally have higher authority over time. Domain Location If you are a UK business, try to work with links from the UK and vice versa. as the previous point, but it can help you with local SEO. How to Actually Build Links Once we know the links we want to target, here are 3 strategies we can employ: Build Relationships The best way to build natural, quality links is through building relationships. Think of those who could benefit from your services and vice versa. For example, if you offer SEO services, why not work with a PPC agency? Once you build a stronger relationship, simple things like sharing content, exchanging testimonials, or even creating a partner page will become much easier.