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Maggie Lower, chief marketing officer at Cision, said: “In order for organizations to achieve true convergence between marketing and communications, they must first collaborate on the one constant that both teams agree on: data. Both teams need to view data as as a source of truth and give someone the ability to interpret this data against specific KPIs to understand progress and ROI. ” “Cision’s work with the CMO Council demonstrates the opportunities that PR and marketing partnerships can bring. ” Learn more. For more information and to download the full report, click here. Published date: October 13, 2020 Using PPC Ads for Smart Marketing During the Pandemic Author: George Matthew Asian young woman hand scans barcode and QR code with self employeed database smartphone to movie ticket machine to buy and get department store coupons, life Way and Casual, Technology Scanner Concept Share on Facebook Share on X (Twitter) Share on Pinterest Share on LinkedIn Share via Email During the pandemic, many businesses have either lost customers or had customers in financial distress.


There is a solution. the tide in our favor by lowering paid advertising prices. Consider giving away something you can for free or offering a discount. Paid advertising has never been cheaper The trend right now is that paid advertising on Facebook, Google, and elsewhere is getting cheaper. People are spending more and more time indoors, so there's no real money to spend outside. All ad networks use auctions, with big businesses paying a premium as thousands of small businesses drive up the cost of each click. Remember: Small businesses no longer advertise heavily.