Before you start developing an offer, you should ask yourself a few strategic questions: "Who is my offer intended for? What is my persona interested in, what are their pain points?"
The more thoroughly you develop and get to know your gambling data cambodia ideal customers, the easier it will be to tailor the content to the needs and wishes of your personas. Just put yourself in the shoes of an ideal customer. A look at the buyer's journey can be very helpful: Do they want to find out more about your company and your products? Then you should make your brand, products and services better known. Do they already have a specific intention to buy but still need to be guided in the right direction? Then you should offer them a case study through which they can get to know a successful customer project. The more concrete and precise your buyer personas are defined, the better the content can be tailored to them.
3.) You don't worry about SEO
Hardly anyone clicks around on your website until they find exactly what they are looking for! That is why it is important that your offer has relevant keywords in the title, on the landing page and in the URL. If someone who does not know your company starts a search on Google, your offer will appear in the search results - assuming you have thought about SEO optimization .
You did n’t consider your buyer persona
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