There are three effective strategies for promoting a project:
Product promotion
A number of specialists are involved in the development of the brand, attracted to promote the brand and increase sales. The main goal is to increase sales, and the scheme used is quite aggressive: the manufacturer gives its product to an intermediary, who, in turn, must sell it by any means necessary.
Marketers literally push products to distributors using sales simulation techniques. It works, but it only works for a short time.
Attracting a client
The main goal is the audience. To crypto email list do this, marketers develop strategies that create excitement around the product. They use already known channels - marketing communications and PR. The main goal is to stimulate interest in the product/service so that the client ultimately makes a payment.
Market conditions
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A serious additional benefit of this strategy is the increase in customer demand, which helps to promote the product through distribution channels. This will require large material investments in the advertising campaign. It is necessary to take into account that this scheme works well in the long term. The percentage of sales increases due to high demand.
Combined promotion strategy
A single strategy in business is more often used by narrow-profile companies and small businesses, whose budget is quite limited. They refuse cash injections into project promotion, and also reduce the number of employees. And the prospects for business development do not attract them, its owners are forced to refuse any additional costs.
The combined strategy says that if you use the first two methods, it will lead the business to the optimal path for development. Moreover, the combinations of these two schemes can be absolutely different. You can multiply the budget for attracting clients and reduce promotion, or make them equal, or distribute them over time - which scheme you use more often and which less often.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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