I'm very excited about Abba's success: How successful will the band be today, in this hyper-competitive music market? From a brand perspective, Abba has already done a lot of things right.
By renaming it, Zuckerberg & Co. are making it portugal rcs data clear that Facebook will "only" be a product brand within the company. This is a strong signal to the competition: no company, no technology is no longer of interest to the company. A growth area and at the same time a new frontier appears to be the topic of metaverse, in which Zuckerberg wants to create a modern, real second life. In addition, the new product brand Facebook is protected from dilution.
Further development of all brands without hierarchy
As Zuckerberg's "baby," Facebook was by far the company's most valuable and at the same time most relevant brand. With the current "demotion" to the same level as WhatsApp, Instagram or Oculus, Zuckerberg is making it clear: All brands must and may continue to develop, and new brands may be added that have no resemblance to Facebook but certainly support the development of the metaverse.
Alphabet in 2015 is a best-practice example of this brand strategy measure. Google continues to grow as a search engine - at the same time, the company is active in a wide variety of areas, always in line with the vision: "to organize the world's information and make it universally accessible and useful."