Their value is actually very high, because they show where there are drawdowns and where, on the contrary, there is a cool result. At the same time, product business metrics indicate the success of the company as a whole.
Communication with customers provides quality feedback. And product metrics are an opportunity to get objective information about how people interact with the product. At the same time, different indicators record the effectiveness in different contexts.
For example, it could be one of the product's features, or it could be their combined operation, or it could be efficiency and productivity.
Who in the company works with product metrics?
The specialist responsible for sweden email list product metrics in the team is the one whose job title is "product analyst". He collects, analyzes and recognizes materials that directly relate to the product being worked on. The main task of the product analyst is to represent the information received and communicate it to all employees. Thanks to it, it is possible to improve the product being developed.
Product Analyst at the company
Source: shutterstock.com
Product Analyst Tasks
Identification of KPIs (key performance indicators of product metrics) that will help analyze the work and establish certain points, the achievement of which will indicate the effectiveness of the business and its strategy.
Holistic collection of product data , which includes information about consumer behavioral factors, how to bring a customer to a product and how to retain them, for example.
He analyzes the received materials using various methods, including A/B testing and market research.
After collecting the data, he makes changes to the product , thereby improving its efficiency and quality.
Writing reports and creating presentations of the final information for management and other employees.
This specialist collaborates with all departments of the company, collects general data and draws conclusions based on this. Most often, his work intersects with the work of product managers, marketers, designers and developers.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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