A great SEO agency can have a huge positive impact on your growth. The hard part is finding the great ones. I’ve had positive experiences with the following agencies: Organic Growth Marketing, Growth Plays, Graphite, Siege Media,and Animalz (I used to work at Animalz).
How do I know it’s working?
At an early stage, it’s hard to set concrete goals and KPIs. Instead, just aim for month-over-month improvement in a handful of core metrics, like organic website traffic, keyword rankings, and backlinks.
Leading indicators can be helpful: it’s a good sign if recently published pages begin to rank in low positions for dozens of similar keywords.
To track organic traffic, set up Google Search Console. For keyword rankings and backlinks, use Ahrefs. You can also use a web analytics tool like GA4 or Ahrefs Website Analytics (coming soon) to track website veterinary email list traffic from non-search sources.
How often should I publish?
As a general rule, the more often you publish, the better, because of SEO’s ability to compound over time. There is one exception: publishing hundreds (or thousands) of articles in a short period of time might signal to Google that your website is likely creating AI content.
Does AI content work?
Generative AI can be helpful for speeding up parts of the SEO workflow, like braintorming titles, creating metadata, or helping to write. But as a general rule, “pure” AI content doesn’t perform very well (and many of Google’s recent algorithm updates are designed to reduce the visibility of low-value AI content).
For more context, read our article about AI content strategies: AI Content Is Short-Term Arbitrage, Not Long-Term Strategy
Does black hat SEO work?
Black hat SEO is the process of taking advantage of temporary loopholes in Google’s ranking systems.
The key word is temporary. Black hat SEO has a short shelf-life, and can often end in websites being completely demoted or deindexed from Google’s search results. If you’re building a company for the long-term, it’s probably not worth the risk.
Final thoughts
I recommend these guides to SEO and content marketing written by startup founders and investors:
Further reading
Strategic SEO for Startups by Patrick McKenzie (Stripe)
The Content Marketing Handbook by Rohin Dhar (Priceonomics)
The Compounding Returns of Content Marketing by Tomasz Tunguz (Theory)
The Sprawling Guide to Content Marketing that Made Us $10,000 by Walter Chen (Sacra, Animalz)
Source from Ahrefs
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