The scissors in the minds of editors

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The result: The audience hardly remembered the text, but they did remember the images. Nevertheless, they believed they were well informed. There is a gap in perception here.


What Wember clearly demonstrates and is correct for news television is now being wielded as a killer club in the editorial offices of still image media. There are terrible examples where image and text do not work together at all, but there are many that do exactly the opposite. The mind has to bring things together that initially have nothing to do indonesia rcs data with each other. The aha moments that result from this can be more important and more intense than understanding the text.

And that has a lot to do with our most important organ of perception, which many of us have been given: the brain. This organ wants to bring everything together, it wants to understand. So it is constantly busy connecting what we see, hear, read and feel.

A nice contrast between text and image can create intense experiences in the viewer and even amplify the message of the text many times over. But that requires that the picture editors respond well to the club-wielding person. The "brain" argument usually works.